News // petrochemistry
Rosneft Deutschland successfully started direct marketing operations
16 January 2019 , 16:08Neftegaz.RU460
Berlin, January 16 - Neftegaz.RU. Rosneft Deutschland GmbH started direct marketing operations in order to increase the efficiency. The company implemented marketing of all refined products produced at 3 refineries in Germany where the company is a shareholder. The products range includes gasoline, diesel, heating oil, jet fuel, LPG, bitumen, fuel oil and petrochemical products.
Rosneft Deutschland markets oil products not only from the 3 refineries directly, but also from more than 30 lifting locations throughout Germany via road, rail and barge. Rosneft Deutschland has an established customer base of more than 500 customers in Germany, Poland, Czech Republic, Switzerland, Austria and France.
The start of marketing operations has been implemented without affecting the routine activities of refineries or reliable supply to customers. This implementation builds on the positive performance of the bitumen marketing business in 2018 where Rosneft Deutschland provided products to more than 130 asphalt mixing plants and production sites.
As part of creation of a marketing and sales capability Rosneft Deutschland implemented advanced SAP information system S/4HANA. In terms of scope and data volume, this project is the biggest in the European oil and gas industry and one of the biggest worldwide. S/4HANA is market leading business software suite for the companies resource planning.
Commenting on the direct marketing operations start, Rosneft CEO Igor Sechin said: «The start of own marketing activities in Germany is a milestone event for the company. Rosneft is now a supplier of a whole range of oil products to customers in Germany and neighbouring countries. Being fully integrated in the German petroleum products market enables the company to further develop its own business»
Gen. Director of Rosneft Deutschland, Brian Chesterman noted: «We are delighted with the start of direct marketing activities in Germany and with now being not only one the largest refiners in this market, but also a leading wholesaler of petroleum products. This also brings to conclusion the transition stage following the ROG JV dissolution, which has been implemented as planned».
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